“If you can walk away from a landing, it’s a good landing. If you use the airplane the next day, it’s an outstanding landing”*
A common perception of Cheshire is that it’s a county full of expensive cars, champagne and luxury homes. However there is a less glamorous side: poverty, deprivation, isolation and loneliness. Community Foundations help philanthropists invest in their communities where most needed; in 2010, Cheshire was the only English county without one.
The Duke of Westminster initiated discussions and funded a steering group. They formed a vision and engaged a Board. Tarnside helped the Board develop a compelling story and a strategy to appeal to Cheshire’s entrepreneurial community. There was a need for speed, to galvanise the community and gain traction: but a risk that “quick wins” could come at the expense of longer-term success. Tarnside supported the board with approaches, and guided them to work on long-term relationships as well as immediate successes.
The Cheshire Community Foundation was established in 2012 with a level of funding that would be the envy of any start-up: outstanding in a crowded and competitive
charitable sector especially in tough economic times. Now the CCF continues to build sustainable funds for Cheshire communities.
*Charles Elwood “Chuck” Yeager is a former United States Air Force officer, flying ace, and record-setting test pilot. In 1947, he became the first pilot confirmed to have exceeded the speed of sound in level flight.