A major campaign can offer much to a charity: the opportunity to create a new facility, to service better its beneficiaries, and to harness all the goodwill and support it has generated to date. Completed, it will leave the charity stronger, more effective, better networked and prepared for the future. There is much to gain, but a campaign that falters or fails to meet its target can leave an organisation exposed, with goodwill used up and too large a shortfall to fill.
Tarnside’s Feasibility Review is a structured process that interrogates plans for a major appeal, ensuring a charity is clear on what it needs to do to deliver a successful campaign. It answers the following questions: