Country folk, in particular, prefer to stay put if they can

The Abbeyfield Esk Moors Society had an ambitious dream that older residents should be able to remain in the valley when unable to manage by themselves. With a site identified, planning consent and a £1m grant from the Housing Corporation, volunteers faced a timelimited objective to raise another £2.3m. Jumble sales, coffee mornings and sponsored walks would not do the job alone.

Abbeyfield UK appointed Tarnside to help. The Chair of the Fundraising Committee describes how Tarnside, “led (us) with gentle advice, encouragement, stern reality checks and persuasion along the intricate path to raising financial support for our project. We were advised about the importance of explaining clearly what we wanted to do, how and why, to the people who would be most interested to hear.”

Within 18 months, £2.3m was identified and match funding secured. Esk Moors Lodge, with its associated Bradbury Trust community centre for anyone over 18, is complete and open. Neighbours can stay put.